Instagram identity · 2024

The Bone Stories

An orthopaedic education page built to make useful medicine feel clear, visual and worth saving.

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VITALS / CASEThe2024

01 / Challenge

Turn dense orthopaedic ideas into an approachable, consistent social format without flattening the medicine.

02 / Approach

A modular visual language pairs decisive typography with concise educational sequencing—designed for both a quick read and a careful second look.

03 / Outcome

A recognisable Instagram presence and a repeatable system for publishing medical education.

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